No matter what the life stage of your company – Seed round, Series C, recently public or even well established – your marketing dollars are quite simply, precious. Because the available marketing arsenal is broad and deep, an approach must be chosen wisely. Each company is different and your optimal marketing mix may need: brand strategy and positioning, public relations, product marketing, event marketing/promotions, advertising, social media, analyst relations, client communications, content strategy, digital marketing, demand gen, thought leadership, marketing partnerships or influencer/industry outreach. Overwhelmed yet?
An accomplished, 20-year veteran of marketing and communications for companies, clients, brands and agencies on both coasts and abroad, Scott Lahde operates at the intersection of media, technology and advertising. He focuses on relationship- and awareness-building for your entire base of constituents and has a proven track record of successfully selecting, directing and executing a full range of marketing and communications functions, for companies private, public, pre- and post-IPO.
Scott provides strategic counsel, helping clients navigate their marketing challenges, find synergies, broker connections and create innovative solutions, to nurture and elevate their brands and reputations, and in turn, rapidly grow their businesses.