Where to start?

Your marketing dollars are precious and need to work hard. So, each engagement starts by crafting and agreeing upon a solid marketing strategy, unique to your business. That strategy may include tactics such as:

a new brand strategy, positioning or brand identity
revamped messaging
a marketing program with demand gen, digital marketing, social media, or paid advertising
a robust content strategy or communications/PR program
or even building your internal marketing function from scratch.

It may be all of these elements or some of them or just a few – it's all dependent upon your particular business case.

Why me?

My name is Scott Lahde and I have spent nearly two decades growing emerging companies and agencies (private, public, pre- and post-IPO) through marketing. Acting as interim CMO, I’ve helped start-ups achieve launch goals, growth goals, and exit goals – including several successful acquisitions and even an IPO. I typically focus on Seed to Series B venture-backed startups across the worlds of consumer technology, AI/ML, media, advertising, adtech, martech, publishing and content (as well as their intersection) – but often tread outside those lines.

I can help you focus, prioritize, navigate marketing challenges, find synergies and broker connections – in a word, be your conduit.

a few client TESTIMONIALS…

I hired Scott as ONvocal's 'contract' CMO at a pivotal time in our company's history, about one year before the delivery of our first product. Scott delivered exactly what we needed including brand and competitive analysis and ultimately a winning communications and organizational plan. Scott led our recruitment efforts and helped build our internal marketing team and the right external resources, drawing from his deep and talented contact list. I highly recommend Scott for any company looking for top CMO talent, leadership and experience at a reasonable expense.

– Bob Spaner, ONvocal

Scott helped take our new mobile video ad exchange and SSP to market, acting essentially as our outsourced VP of Marketing. He designed efficient lead generation campaigns for us, new email prospecting and existing customer templates, brand messaging/positioning and then an event and thought leadership strategy to amplify and extend our messaging out to the broader marketplace. Scott did this cost efficiently, while maintaining a high standard of work and several deliverables. I would hire him again in a second.

– Jason Shulman, Vdopia

I have been working with Scott over the last year as he's been helping us increase visibility in the US. Scott is a pleasure to work with. He is proactive, organized and has amazing industry connections. He is also honest and straightforward, which makes him a great person to rely on for advice.

– Chloé Mathieu-Phillips, The Social Element

Scott has been a stellar extension of the Flite Marketing team since we became a client. While his media/press contacts are stellar, he is no one-trick pony. From branding to product marketing, Scott is an all-around senior marketer. And he is a complete pleasure to work with. In tech you find very few marketers as well rounded as Scott. Highly recommend to any company!

– Jason Wolfson, Flite

Scott has elevated our profile with articles on Forbes, Adweek, The Drum and Dieline. He's challenged us on thought leadership, conference participation and made our articles much better. He's brought us interview opps and is relentlessly focused on moving the spotlight in our direction. He's irritatingly prolific.

– Julia Beardwood, Beardwood & Co.

Where to start?

Why me?

a few client TESTIMONIALS…

LET'S GET STARTED...

Tell me your biggest hurdle to growth.